AI search is replacing Google. GEO LAB gets local businesses found, cited, and recommended inside ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot — before their competitors are.
It's now one answer, written by a model, handed to the person asking. If your business isn't part of what that model draws on, you're not in the running — no matter how well you rank on Google.
Optimizes for a ranked list of links. The user clicks through, compares options, and decides. Success is measured in position and traffic.
Optimizes for being the answer itself — cited, quoted, or recommended by name inside an AI-generated response. Success is measured in whether you're mentioned at all.
A structured, repeatable system — not a one-time audit. AI models retrain and re-crawl constantly, so visibility has to be built and then maintained.
We query ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews the way real customers do, and score exactly where you show up — and where a competitor is standing in your place.
We map the gap between your current footprint and what these models actually trust — structured data, citations, listings, and content — into a prioritized plan.
We ship it: schema markup, GEO-optimized content, citation building, and listing cleanup — the concrete inputs these models pull answers from.
We re-run the audit on a fixed cadence, track your GEO score over time, and adjust as models update and competitors catch on.
Any business where the next customer starts by asking an AI assistant instead of searching Google.
Any local business where being the AI's answer means the phone rings.
A snapshot from one client engagement, tracked with the same audit methodology used above.
*Illustrative results from a single anonymized engagement — replace with your first live client's real numbers before publishing.
I'm Alona Kyrychuk, founder of GEO LAB. I started noticing that the businesses I worked with were doing everything "right" for Google — and still weren't showing up when someone asked ChatGPT the exact same question.
GEO LAB is the result of taking that problem seriously: a system for auditing, building, and monitoring AI visibility for local businesses, built in Toronto and running for clients across Mexico and beyond.
The full origin story lives on the blog — this is the short version. If you want to talk specifics about your own business, book a call below.
Alona Kyrychuk Founder, GEO LABA GEO audit takes 30 minutes and tells you exactly where you stand.
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